Opinion
The biggest mistake real estate agents make with their marketing
The real estate industry contains a small number of agents who are not just excellent negotiators, but also excellent ...
Marketing • By Nick Bendel
READ MOREHow to turn CRM into your most valuable asset
For many agents, a customer relationship management (CRM) system can feel like an obligation rather than an advantage. ...
Technology • By Adrian Bo
READ MOREAre you talking yourself out of opportunities?
There’s a reason we have two ears and one mouth. It’s nature’s way of saying we should listen twice as much as we talk, ...
Sales • By Manos Findikakis
READ MOREThe hidden costs of payroll mistakes in real estate
The real estate industry is facing a watershed moment in payroll compliance. As of January 2025, employers who ...
Sales • By Bryan Wilcox
READ MOREClosing the gap in negotiations: Using percentages to move the deal forward
Negotiations in real estate can sometimes reach a challenging standstill. Whether it’s on the auction floor or during a ...
Sales • By Adrian Bo
READ MORE5 things to consider in selecting a real estate training provider
Given the real estate industry’s size and importance to so many Australians – particularly amid the current housing ...
Industry • By Kelly Ryan
READ MORELean into a little wisdom
Sometimes we’re so intent on getting to where we plan on going that we lose sight of the here and now, writes Manos ...
Sales • By Manos Findikakis
READ MOREHow to make your unique selling proposition stand out
In an industry as competitive as real estate, having a strong unique selling proposition (USP) is what sets you apart ...
Sales • By Adrian Bo
READ MOREBrisbane property market update, January 2025
The Brisbane property market has demonstrated continued resilience into January 2025, maintaining a growth trajectory ...
Growth • By Melinda Jennison
READ MOREBelief, balance, and business: How I reshaped my future
Michelle Champion shares how shifting her mindset, building a strong team, and personalising client relationships ...
Sales • By Michelle Champion
READ MOREWhat real estate can learn from the hospitality industry
The hospitality industry is built on exceptional customer service. Whether it’s a five-star restaurant or a boutique ...
Sales • By Adrian Bo
READ MORELet’s cut to the chase
All right, let’s cut to the chase. In real estate, there will be times when difficult conversations are required, ...
Sales • By Manos Findikakis
READ MOREThe power of transparency: Using comparable sales to guide buyers and sellers
Discussing price is one of the most critical parts of a real estate transaction. Adrian Bo, CEO of Adrian Bo Real Estate ...
Sales • By Newsdesk
READ MORE2 ears and 1 mouth
"We have two ears and one mouth, so we should listen more than we say." - Zeno
Industry • By Adrian Knowles
READ MOREHow are you different?
When it comes to marketing yourself or your business, what’s your point of difference or unique selling point?
Industry • By Manos Findikakis
READ MOREWhat got you here, won’t get you there
As real estate agents, we’re no strangers to the concept of change. Markets shift, client expectations evolve, and ...
Sales • By Manos Findikakis
READ MOREHow to build energy and momentum for a successful auction
In the final week leading up to an auction, generating energy and momentum is critical to achieving the best possible ...
Marketing • By Adrian Bo
READ MORETowards a data-driven future
Australia’s property industry is undergoing a seismic transformation as artificial intelligence (AI) begins to redefine ...
Technology • By Dr Sarah Bell
READ MOREBrisbane property market update, December 2024
Brisbane’s property market has continued its resilient performance through December 2024, with median dwelling values ...
Growth • By Melinda Jennison
READ MORE