Opinion

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The biggest mistake real estate agents make with their marketing

The real estate industry contains a small number of agents who are not just excellent negotiators, but also excellent ...

Marketing • By Nick Bendel

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How to turn CRM into your most valuable asset

For many agents, a customer relationship management (CRM) system can feel like an obligation rather than an advantage. ...

Technology • By Adrian Bo

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Are you talking yourself out of opportunities?

There’s a reason we have two ears and one mouth. It’s nature’s way of saying we should listen twice as much as we talk, ...

Sales • By Manos Findikakis

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The hidden costs of payroll mistakes in real estate

The real estate industry is facing a watershed moment in payroll compliance. As of January 2025, employers who ...

Sales • By Bryan Wilcox

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Closing the gap in negotiations: Using percentages to move the deal forward 

Negotiations in real estate can sometimes reach a challenging standstill. Whether it’s on the auction floor or during a ...

Sales • By Adrian Bo

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5 things to consider in selecting a real estate training provider

Given the real estate industry’s size and importance to so many Australians – particularly amid the current housing ...

Industry • By Kelly Ryan

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Lean into a little wisdom

Sometimes we’re so intent on getting to where we plan on going that we lose sight of the here and now, writes Manos ...

Sales • By Manos Findikakis

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How to make your unique selling proposition stand out

In an industry as competitive as real estate, having a strong unique selling proposition (USP) is what sets you apart ...

Sales • By Adrian Bo

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Brisbane property market update, January 2025

The Brisbane property market has demonstrated continued resilience into January 2025, maintaining a growth trajectory ...

Growth • By Melinda Jennison

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Belief, balance, and business: How I reshaped my future

Michelle Champion shares how shifting her mindset, building a strong team, and personalising client relationships ...

Sales • By Michelle Champion

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What real estate can learn from the hospitality industry

The hospitality industry is built on exceptional customer service. Whether it’s a five-star restaurant or a boutique ...

Sales • By Adrian Bo

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Let’s cut to the chase

All right, let’s cut to the chase. In real estate, there will be times when difficult conversations are required, ...

Sales • By Manos Findikakis

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The power of transparency: Using comparable sales to guide buyers and sellers 

Discussing price is one of the most critical parts of a real estate transaction. Adrian Bo, CEO of Adrian Bo Real Estate ...

Sales • By Newsdesk

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2 ears and 1 mouth

"We have two ears and one mouth, so we should listen more than we say." - Zeno

Industry • By Adrian Knowles

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How are you different?

When it comes to marketing yourself or your business, what’s your point of difference or unique selling point?

Industry • By Manos Findikakis

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What got you here, won’t get you there

As real estate agents, we’re no strangers to the concept of change. Markets shift, client expectations evolve, and ...

Sales • By Manos Findikakis

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How to build energy and momentum for a successful auction

In the final week leading up to an auction, generating energy and momentum is critical to achieving the best possible ...

Marketing • By Adrian Bo

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Towards a data-driven future

Australia’s property industry is undergoing a seismic transformation as artificial intelligence (AI) begins to redefine ...

Technology • By Dr Sarah Bell

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Brisbane property market update, December 2024

Brisbane’s property market has continued its resilient performance through December 2024, with median dwelling values ...

Growth • By Melinda Jennison

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