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THE WIRE: Systemising for scaling

By Robyn Tongol
15 March 2023 | 9 minute read
ruby rozental khctvp

Despite being trained not to take risks as a lawyer, Ruby Rozental defied the norm and took the plunge into business ownership. Now, four years later and with a thriving business under her belt, she believes she made the right call. 

The co-owner and director of operations at Ray White Commercial Western Sydney sits down with Grace Ormsby to talk about how her 16 years of experience working as a corporate and property lawyer helped her hit the ground running when she entered the commercial sector as a business owner.

Now leading a 30-strong team, Ruby reflects on the mindset and skills she brought from her previous job to her leadership position and emphasises the importance of creating a working environment where “everyone feels valued” before sharing insights into the future direction of the business. 

In this episode, you will hear:  

  • Why leadership is a “two-way street”
  • How systemisation and automation can help a business scale 
  • The strategies that can help fast-track the recruitment process


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