PropTech Group and National Property Group have revealed plans to boost the capabilities of both corporations, entering a mutually beneficial strategic shareholder partnership.
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Under the agreement, PropTech Group will reportedly become a strategic shareholder in the National Property Group, in a move that will allow the former to integrate improved data into its CRM services and allow the latter to accelerate its recent growth.
The agreement is the second strategic partnership signed by the National Property Group, after a similar pact was made between the company and Homely, the largest real estate marketplace in Australia, back in April, which allowed the property portal to deliver the National Property Group’s property transaction and pricing data to consumers and agents alike.
Chief data officer at the National Property Group, Don Harb, said innovation and partnerships highlight the organisation’s commitment to “removing those technology silos that result in a lack of efficiency for property professionals.”
“Our shareholder partnership with PropTech Group will enhance our already significant data set. PropTech Group’s real estate customers will be able to seamlessly access our data from the CRM they already use all day, every day,” he said.
“With this deep integration, agents can, in just a few clicks, add our data into vendor proposals, appraisals, pricing strategies, reports, and marketing materials.”
Joe Hanna, managing director and chief executive of PropTech Group, believes the integration of the National Property Group’s solutions will make “their products significantly more appealing to our shared customers.”
“The good news for our customers is that they will be able to access market data without having to log out of their CRM and then separately log into National Property Group,” Mr Hanna concluded.
“Because 56 per cent of real estate agents in Australia and New Zealand use at least one of our products, we believe we can help real estate agents become more efficient by helping them more easily deploy the high-quality data and insights offered by National Property Group.”
This move is the second business partnership entered by PropTech Group this year, after it was announced back in July that the company had paired with buy now, pay later platform Rello in an attempt to solve “just about every financing problem that plague agents and consumers.”
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