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Professionals Real Estate’s new Port Augusta office is among the first in the country to receive the business’s new branding amid a major period of transformation and expansion.
Professionals Port Augusta has opened under the business’s overhauled branding and colours, as the network continues its expansion into South Australia.
In May, Professionals announced a major business transformation and strategy, with five offices across three states joining since.
Professionals Port Augusta, which spent 25 years under a different brand, was among the first in the country to receive the group’s full branding and new colours.
The office has been led by principal Greg Edwards for 15 years, with business partner Raeleen Podger overseeing the property management arm of the business for 25 years.
Professionals CEO Sean Hanneberry praised the Port Augusta team, stating it brings a proud history of local service and the largest rent roll in the area.
“With ambitious plans for growth, they represent exactly the kind of forward-focused agency we’re building our future around,” Hanneberry said.
“Our new digital partnerships and the establishment of a dedicated in-house creative agency are all designed to further empower and support our members in delivering outstanding results.”
Professionals Port Augusta manager William Irons said the business’s rebranding came after it failed to receive the level of support anticipated.
“We liked the concept of Professionals’ membership model and then we saw the new logo and branding – and it confirmed we were making the right decision,” he said.
“What’s really exciting is the suite of new tools and systems we can now access. New initiatives and cutting-edge technology keep rolling out from head office.”
He added that the transformation of the Port Augusta office would especially allow it to stand out in a town with only four agencies.
“We’re proud to have the largest rent roll in Port Augusta, with 650 properties under management and a growing team of eight. Our goal is to continue building on that, and now we have the right tools and support to do it,” he said.
Irons also spoke about the local market, which services multiple government and industry sectors.
“With major employers like a hospital, prison, and the Roxby Downs mine, the town attracts a steady stream of both renters and buyers,” he said.
“Over the past six months we’ve seen a surge in investor interest, with several homes selling above listing prices,” Irons concluded.
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