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Frasers Property Australia is helping to tackle loneliness as part of a national effort amid shocking statistics showing that two out of five young Australians feel lonely.
Frasers Property Australia is continuing to address the concerning number of people who feel isolated as Loneliness Awareness Week Australia gets underway.
The property management group is a national partner of peak body Ending Loneliness Together, having joined two years ago.
The theme for this year’s Loneliness Awareness Week, held on 4–10 August, is “Moments Matter”.
“The campaign encourages young people to share their own moments that helped build or strengthen connections on social media using #MomentsMatter, and encourages all Australians to facilitate moments that support connection,” Frasers Property said.
The property group uses a range of measures to try to curb loneliness, including building initiatives, workplace policies and programs, built form design, and placemaking.
Loneliness Awareness Week coincides with Ending Loneliness Together releasing shocking figures from a report that show the reality of the crisis.
The report, called A Call for Connection: Understanding and Addressing Youth Loneliness in Australia, revealed 43 per cent of people aged 15 to 25 are lonely.
Meanwhile, research by the World Health Organisation has shown one in six people globally experience loneliness, with young people especially affected.
Factors contributing to the issue include the pressure to have a best friend, partner or big group, as well as cost of living, lack of community spaces, and major life events.
Frasers Property Australia CEO, Cameron Leggatt, said a holistic approach is required to address the matter.
“We need to take a long-term view and embed community building initiatives and programs within the master planning process, so the social outcomes are considered alongside and prioritised with the same importance as the desired physical and environmental outcomes,” he said.
“Of course, this commitment must also be reflected in our own workplaces, through the policies and programs we provide for our people,” he concluded.
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