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Harcourts Tasmania has upskilled the state’s property professionals through an AI training, teaching practical applications, custom GPTs, and workflow automation to boost efficiency, client service, and innovation.
Harcourts Tasmania has delivered one of the nation's largest AI training initiatives, with more than 150 professionals attending the interactive workshop designed to upskill agents and property managers.
Throughout the interactive AI training, the network aims to establish itself as a leader in the real estate technology space and equip agents and property managers with a better understanding and application of AI.
The event featured a discussion focused on AI applications for business enhancement, followed by a hands-on session with the technology.
Members of the Harcourts team were then instructed on how to build custom GPTs and use AI to streamline photo editing, creating a more efficient workflow.
Harcourts Tasmania State performance coach Molly Gibbons said the initiative was at a scale previously unseen for an AI training program.
“Change can be scary, but yesterday 150 of our Harcourts team leaned into it together,” Gibbons said
“We are leading the way to better serve our clients with confidence and innovation,”
CEO of Harcourts Tasmania, Tony Morrison, said the event was the first of its kind for Tasmanian real estate professionals.
“It was a huge day and massive task to undertake something new, something which has not been done before with a real estate group in Tasmania,” Morrison said.
Industry expert Samantha McLean, who facilitated the event, said that the training marked a significant investment by Harcourts into improving their agents' capabilities.
“Their enthusiasm and commitment to mastering AI tools show they’re not just participating in the conversation – they're leading it,” McLean said.
Additionally, she said that agents who use AI to automate routine tasks would have more quality time to spend with clients.
“AI isn’t about replacing the personal touch – it’s about amplifying it,” she concluded.
You might also be interested in: Returning agent to lead Harcourts’ north-west Sydney expansion
ABOUT THE AUTHOR
Mathew Williams
Born in the rural town of Griffith NSW, Mathew Williams is a graduate journalist who has always had a passion for storytelling. Having graduated from the University of Canberra with a Bachelor of Sports Media in 2023, Mathew recently made the move to Sydney from Canberra to pursue a career in journalism and has joined the Momentum Media team, writing for their real estate brands. Outside of journalism, Mathew is an avid fan of all things sports and regularly attends sporting events across Sydney. Get in touch at
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