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Century 21 has launched its own buyers’ advocacy division to level the playing field for buyers, as the government’s first home deposit scheme fuels competition in the market.
Century 21 Australasia has launched its Buyers Advocates division to give property buyers the same dedicated representation and expert guidance traditionally reserved for vendors.
The department will be led by industry veteran Edwin Almeida, who brings over 25 years of experience spanning property sales, property management, and buyer representation.
Almeida said that the competitive and complex nature of the property market can at times leave buyers feeling overwhelmed.
“Our new venture with Century 21 is about giving buyers confidence and clarity,” he said.
“With experienced professionals negotiating on their behalf, buyers can make informed choices with the assurance that their best interests come first.”
The launch of the new division followed Cotality's analysis, which indicates that advertised stock levels are currently below average across every capital city, sparking heightened competition between buyers.
The data showed that over the four weeks to 28 September, capital city listings were about 18 per cent below the previous five-year average.
Contrastingly, sales activity estimates through the September quarter were 7.3 per cent above the previous five-year average.
According to Century 21 Australasia chairman and owner Charles Tarbey, competition in the market is expected to continue for the foreseeable future until fundamental issues are addressed.
He also said that the expansion of the first homebuyer deposit scheme will further fuel demand, with new buyers able to access and compete in markets they were initially barred from.
“I believe that many buyers are desperate for expertise that can help them make well-informed, practical and savvy property buying decisions.”
“For too long, many buyers have faced the property market without the same support structure sellers enjoy. We believe it’s time for that to change,” he concluded.
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