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Real estate agents can add value to their businesses by partnering with utility connection services, guiding clients through the moving process and increasing the likelihood of referrals.
Super Mover director Joshua Chislett shared with REB Business Empowerment Showcase host Liam Garman how agents can use end-to-end utility connection services to create positive experiences for clients, ultimately boosting their businesses.
Chislett said that, in a competitive market with significant uncertainty, referrals were particularly important for enabling agents to build a brand based on familiarity and trust.
“Having that experience that sets yourself apart might mean you can charge higher commissions, it might mean you win a listing on the same percentage because you haven't had to negotiate down because you back yourself with your ability,” he said.
Chislett noted that utility connection services like Super Mover benefited owners by doing the heavy lifting out of the property moving process.
“You have that reputation of not just selling a property, but the experience that follows it. Not just the sale – the whole move experience is covered.”
He added that his company provided services including the set-up of gas and broadband, conducting exit cleans, and contacting removalists to help property owners move furniture.
“We work collaboratively together as separate businesses, but in one sales flow. They sell our products, we sell their products, and it allows for a one-touch solution,” he said.
“[Property owners] walk in the door, they sit on the couch, they turn on the TV, and they just relax and enjoy the new property, knowing that everything's been taken care of.”
He said that agents can use the services to grow their businesses, assisting clients beyond the selling process and boosting the number of referrals they receive.
“When that home buyer moves into their property, they think, ‘wow, that was such a great experience, I'm going to speak to Joe again when I'm ready to buy or when I'm ready to sell’.”
“That's the first person they think of because they remember that experience they had in a time which most people really dread.”
Chislett said utility service companies acted as an extension of agencies’ businesses, ensuring they grew revenue and that their clients had a positive, lasting impression of those offices.
“When they're out with their friends having a barbecue and they're talking about house sales and someone's looking to sell that, they're giving those referrals, which is really powerful,” he said.
“If their business grows, they refer us more customers. And it's a revolving door of everyone winning.”
According to Chislett, while many agents simply want commissions from the sale of a property, high-performing agents have service models in place that nurture clients through to the day of handover and beyond.
“It doesn't have to be a lot of work for the agent; they can refer them to us and we can act on behalf of that agent to give that really good experience and nurture them through to the moment they're in their new property,” he said.
“Once they're in, they're remembering that agent's name, they're remembering the service that they received," he concluded.
Super Mover will be present at the upcoming REB Property Management Excellence Conference on November 27.
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