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While career switches have been relatively standard in real estate, this Place agent has used all her previous skills in marketing and media sales to build a million-dollar business.
With a background in marketing and media sales, Adriana Cameron has built a real estate career anchored in local insight, data and genuine connection.
Having lived in Brisbane’s inner west for over twenty years, Cameron has developed an intimate knowledge of the local area, having raised a family of three in the suburbs of Chelmer and Graceville.
“Living here isn’t just about knowing the streets; it’s about understanding the lifestyle,” she said
“I know the schools, the cafés, the rhythm of the community.”
When deciding to join the Place Graceville and Indooroopilly team, Cameron said she was drawn in by the environment within the network.
“What really stood out was the culture: the collaboration, the sharing of ideas, and the genuine care for each other’s success,” she said.
“It’s an environment that pushes you to be your best.”
She said the network's leadership was proactive and transparent in fostering agent success.
“There’s a real culture of mentorship and learning, not competition. Everyone wants to see each other win,” Cameron said.
Cameron said her day-to-day is not only about selling properties; she is also selling the lifestyle.
“I can speak from experience about what it is like to raise a family here. That authenticity builds trust,” Cameron said.
“Buyers and sellers know that I’m not just selling a postcode; I’m sharing a way of life I genuinely love.”
With many clients being local upgraders, she said her sales have been focused on discretion, deep local knowledge and honest, seamless guidance to make juggling a sale and purchase as stress-free as possible.
“They want discretion, local knowledge and honest advice,” she said
“Many are juggling a sale and a purchase, so they need someone who can manage both seamlessly.”
To generate business, Cameron said she had been drawing on her background in advertising and publishing sales to design targeted, high-impact real estate campaigns.
“My marketing background gives me a real edge. I know how to identify and target the right buyers, then craft campaigns that resonate.”
Additionally, she said that preparation and presentation have been non-negotiable for her, with styling, repairs, and photography all aligned to let buyers see the lifestyle a home offers.
While she leverages digital marketing and social media, most of her business comes from referrals and repeat clients.
“I also generate strong enquiries through digital marketing and social media, but it all comes down to relationships,” Cameron said
Cameron said her success was also due to consistency, with every touchpoint and community interaction reflecting her standards and her focus on being available, transparent and proactive.
“People remember how you make them feel.”
When marketing themselves, Cameron advised that agents should be consistent and be present in community activities.
“Being available, transparent and proactive is what sets you apart,” Cameron concluded.
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