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One of Australia’s major groups has created a strong pipeline for spring after motivating agents to conduct winter appraisals.
LJ Hooker said its sales and property management staff completed almost 13,000 appraisals in June – a hefty 38 per cent increase on the year before.
The group said the campaign had received huge support from its staff, who were given new scripts and dialogues to use and were also offered the chance to win prizes.
Marketing manager Heather Hilton said there is usually limited vendor activity in Sydney, Melbourne and Brisbane during June, even though there are still a lot of active buyers.
“We created the campaign to keep in touch with vendors when our competitors took an end-of-financial-year break and to encourage vendors thinking of selling in spring to list earlier,” she said.
“We are often counter-cyclical to our competitors and the campaign counteracted the norm, which our people embraced.”
Southern Queensland completed 25 per cent of the sales appraisals, while northern New South Wales listed 21 per cent of the properties that were signed up during June.
“The internal campaign has motivated our sales and property management staff in what is typically a quiet month in the real estate cycle as end of financial year approaches,” Ms Hilton said.
“The increase in appraisals will set our people up for success in the coming months.”
Seven sales staff won an Apple Watch after completing 15 appraisals or making five listings.
[Related: LJ Hooker gets 11 entries in Top 50 Sales Offices ranking]
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