A new partnership aims to provide a soup-to-nuts marketing offering for agencies looking to fulfil all their lead generation, social media, content creation and training needs.
Bespoke Media Group and Pinnacle Online Marketing have decided to join forces, working in collaboration to bring their aligned offerings to agents across the country.
Bespoke Media Group will take the helm of social media marketing, content creation, training and education, while Pinnacle Online Marketing will focus on offering SMS lead generation and response services and options for chatbots and AI integration. Both will continue to provide paid promotion and scheduling services for clients.
According to Bespoke chief executive Nic Fren, the partnership has been a long time in the works.
“Combining our two company offerings, we wanted to offer a product that’s not currently available in the market, but one that would really serve agents — especially as we move into this cooling market.
“It’s going to allow the day to day prospecting and branding to be taken care of, so agents can get out there in the field and do what they do best: engage one on one with their marketplace,” Mr Fren said.
Michael Dooley, CEO of Pinnacle Online Marketing, explained they had already introduced the new model to their combined roster of over 1,000 clients, which had helped work out some kinks and build a strong platform. They now feel confident that the expanded offering is ready for new takers.
“We rolled this out slowly to give our members the time to get used to the new services and provide feedback before we took this to market to alleviate any issues that could arise,” Mr Dooley said.
The duo believe their combination of expertise will help agents find “a better way to automate their processes, nurture their sales funnels and build a stronger presence in their area, through the use of social media/digital marketing and AI”.
“It really is an exciting time for us,” added Mr Fren. “Given the background of Mr Dooley, I’m really excited to bring a fresh approach to the industry and keep us at the forefront of innovation and technology.”
This is the second major alliance Bespoke Media Group has struck in recent times, with the marketing firm linking up with RealtyAssist last year to reveal a new “post now, pay later” option for agents and agencies looking to defer social media costs to a later date.
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Based in Sydney, Juliet Helmke has a broad range of reporting and editorial experience across the areas of business, technology, entertainment and the arts. She was formerly Senior Editor at The New York Observer.