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REB Business Empowerment Showcase: Setting the ‘perfect’ reserve price

By Robyn Tongol
27 June 2023 | 3 minute read
jesse davidson auctionworks reb nom27k

Finding the “perfect” reserve price is the dilemma of every seller, but this expert auctioneer reveals an invaluable insider approach to getting it just right.

In this episode of the REB Business Empowerment Showcase, host Grace Ormsby is joined by Jesse Davidson, chief auctioneer and director of AuctionWORKS, to talk about how his upbringing in the farming industry nurtured his passion for auctioneering and helped set up the perfect background for his real estate career behind the auction podium.

Taking over the business from his mentor in 2019, Jesse reflects on the significant challenges he encountered as he assumed the leadership role, emphasises the importance of pursuing growth at a sustainable pace, and provides valuable insights into the present and future trends of the auction market.

Tune in to find out:

  • Why communication is the foundation of a successful succession
  • Tips for finding the best reserve auction price
  • Why winter presents an opportunity for agents to “get a headstart” for spring

Learn more about AuctionWORKS here.

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