Marketing

There’s no excuse for undertaking low-value tasks

Can you fit everything you do into five days a week? If your answer is ‘no’, you might be taking on too many low-value ...

By Hannah Blackiston • 23 Nov 2015

Do your rental property listings create the right impression?

They say you never get a second chance at a first impression. And considering the logic of that sentence, they’re ...

By • 17 Nov 2015

Never cold canvas again with these clever marketing ideas

New real estate agents in an area conclude that they have to make themselves known, so they go knocking on doors. And, ...

By Ian Grace • 15 Nov 2015

3 reasons why social media is critical for lead generation

When I am working with potential and established franchisees on ways to increase their ability to generate leads, nine ...

By Rebecca Tait • 10 Nov 2015

Masterclass: What agents should and shouldn’t put on their website

Customer service expert Martin Grunstein reveals the mistakes that many agents make with their websites and explains what ...

By Nick Bendel • 09 Nov 2015

What really works in real estate marketing

Research has suggested that, on any given day, we are all exposed to around 5,000 marketing messages.

By Jeffrey Hardy • 08 Nov 2015

High-profile agency reaps rewards of sacking clients

Marshall White director James Connell reveals how two big strategic changes generated an explosion of revenue at the ...

By Nick Bendel • 05 Nov 2015

Would you want to receive your own newsletter?

We often provide our members assistance in developing their marketing content, particularly their monthly e-newsletter or ...

By Hermione Gardiner • 05 Nov 2015

Should Facebook prospecting be down the bottom of your list?

Last month I read an interesting article on REB where two highly regarded real estate agents dismissed Facebook as an ...

By Dave Skow • 03 Nov 2015

What is social proof and why does it matter?

Personal recommendations carry so much more weight than expensive advertising. As real estate marketers, we understand ...

By Irene Green • 02 Nov 2015

Survey highlights need for greater customer service by agents

A national survey of property sellers by CoreLogic RP Data earlier this year highlighted the need for the real estate ...

By Shane Kempton • 01 Nov 2015

Rising star woos buyers to become attraction agent

How did Maclay Longhurst from BresicWhitney make 59 sales in his first full financial year in real estate? He says it’s ...

By Nick Bendel • 01 Nov 2015

Young Guns winners reveal how they conquered credibility gap

Australia’s best young agents surged to the top of the Young Guns ranking by learning how to handle objections to their ...

By Nick Bendel • 01 Nov 2015

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Marketing

There’s no excuse for undertaking low-value tasks

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