Marketing

Write your ads like you are talking to a friend

I've been teaching real estate advertising internationally since 1994 and I find a great way to help realtors write their ...

9 March 2016 • Marketing • By

Masterclass: Coach calls time on narcissistic marketing

Agents are making a mistake by focusing on themselves in their marketing rather than their clients and their needs, ...

8 March 2016 • Marketing • By Staff Reporter

Star office makes agents study, study, study

Agents must constantly brush up on their property knowledge if they want to work at the business that placed second in ...

18 February 2016 • Marketing • By Nick Bendel

Network, sell, repeat: a recipe for sales efficiency

Clever community engagement played a big part in LJ Hooker Lithgow achieving the highest sales efficiency of any business ...

16 February 2016 • Marketing • By Nick Bendel

The only social media strategy an agent needs

Imagine attending a party and not talking to anyone. To make things worse, you ignore everybody who approaches you for a ...

15 February 2016 • Marketing • By Stu Benson

Join my campaign for an auction revolution

Would you ever reveal a reserve price before an auction? Victorian agent John Keating has been using this method since ...

29 January 2016 • Marketing • By John Keating

Do you rely too much on email?

Technology is a wonderful tool that has allowed us to become smarter about how we work and saves us more time than ever ...

22 January 2016 • Marketing • By

Make room in your marketing for tenants

Marketing expert Fiona McEachran explains why rent rolls are a great source of future sales business and how real estate ...

21 January 2016 • Marketing • By Fiona McEachran

The case for local marketing on Facebook

Promoted by January is a natural time to assess and plan social media strategies for the year ahead.

19 January 2016 • Marketing • By Tim Hill

You’re writing too much of the wrong stuff

Tech expert Anton Babkov reveals the common mistakes the industry makes with blogging – and gives agents six tips to ...

18 January 2016 • Marketing • By Anton Babkov

The day my business's mortality stared me in the face

As Realmark staff let their hair down at the group’s 25th anniversary party, co-founder John Percudani realised that ...

14 January 2016 • Marketing • By John Percudani

Are you using your brand effectively?

Whether you work for a franchise or independent agency, you should know what sets 'your brand' apart from the rest.

13 January 2016 • Marketing • By Cristel Stenhouse