Marketing

A good marketing strategy is a must for any real estate professional, and REB’s Marketing category ensures that property managers and industry professionals are always at the top of their marketing game by providing all of the necessary tools required for a killer marketing strategy.

This section also aims to incorporate traditional and digital marketing tools and provides expert insights on the latest marketing trends via podcasts hosted by well-known industry professionals.
It is also home to the latest in real estate marketing which can be used by property management professionals who are looking to improve their marketing methods and maintain their competitive advantage within the real estate industry.

Culture is key as Laing+Simmons takes workability leap

Laing+Simmons has opened itself up to independent scrutiny, becoming the first Australian real estate company to align i...

By Grace Ormsby • 03 Sep 2020

REB Business Empowerment Showcase: How to win listings and maximise marketing budgets in COVID-19

Brand awareness has become even more critical during the pandemic, with real estate agencies forced to up the ante on ...

By Emma Ryan • 03 Sep 2020

Beyond the ‘boys club’: Central coast team confirms major rebrand

One of the Central Coast’s real estate teams has rebranded to coincide with a re-energised focus going beyond the COVI...

By Emma Ryan • 02 Sep 2020

Selling property not just securing a buyer

The sale of a property isn’t the only victory real estate agents should celebrate day-to-day, Domain is reminding the ...

By Grace Ormsby • 02 Sep 2020

Real estate platform expands scope

One of Australia’s providers of digital and marketing solutions has announced it is expanding into the mortgage brokin...

By Cameron Micallef • 01 Sep 2020

5 key ways to get first home buyers back in the market

The government’s October budget should focus on areas including helping first home buyers enter the market, an industr...

By Cameron Micallef • 31 Aug 2020

5 tips to make the most out of the spring selling season

An award-winning agent has shared his top tips to ensure buyers get the most out of this year’s spring selling season....

By Emma Ryan • 28 Aug 2020

‘Sellers at the heart’ of new spring campaign

Property giant realestate.com.au has launched its spring campaign with sellers front of mind. Write comment (...

By Emma Ryan • 28 Aug 2020

Real estate platforms confirm merger

Two real estate marketing platforms have merged into the one outfit in a move that aims to create an offering which b...

By Emma Ryan • 25 Aug 2020

How COVID-19 is changing the way agents work

Commercial property specialists need to change the way they do business, as pigeonholed agents will likely see profits f...

By Cameron Micallef • 19 Aug 2020

Staying undisruptable in a new property market: Tips from Australia’s leading real estate agents

Australia’s entire property industry, and the great agents that comprise it, are being confronted daily with challenge...

By Mark Armstrong • 18 Aug 2020

‘You can’t sell a secret’: Auctioneer drags off-market strategies

An Aussie auctioneer says the rise in online real estate searches combined with social distancing should convince home...

By Emma Ryan • 13 Aug 2020

How should Melbourne agents handle stage 4 restrictions?

Agents are being advised to follow New Zealand’s template, as the country was able to experience a real estate boom po...

By Cameron Micallef • 11 Aug 2020

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Budget 2020: How will it impact real estate? READ MORE

Sydney agents to star in new reality show READ MORE

WA agency to front $18k over failure to lodge bonds on time READ MORE

Have you experienced sexual harassment or bullying in the workplace?

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Yes, I've been the victim of sexual harassment

21.1%

Yes, I've been the victim of workplace bullying

63.2%

Total votes: 19

The voting for this poll has ended on: April 30, 2020

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Marketing

Culture is key as Laing+Simmons takes workability leap

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Have you experienced sexual harassment or bullying in the workplace?

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