realestatebusiness logo

Breaking news and updates daily. Subscribe to our Newsletter!

Home of the REB Top 100 Agents
Breaking news and updates daily. Subscribe to our newsletter

Website Notifications

Get notifications in real-time for staying up to date with content that matters to you.

rpm logo latest

7 tips to keep up with digital trends in short-term holiday letting

By Andrew Staehr
26 May 2017 | 1 minute read

The investment property you bought 10 or 20 years ago near the beach that’s always been a “nice little earner” might not be a money spinner for much longer, thanks to websites like TripAdvisor and Airbnb.

Once upon a time, buying a unit in a tourism hotspot served a two-fold purpose. It was a solid investment that consistently provided solid returns, particularly when prices surged over peak holiday times, as well as a holiday home that could be visited at the owners’ leisure.

However, the “out of sight, out of mind” philosophy when investing in a strata holiday rental may very well be over, due to digital disruption in the form of social media and review and comparison websites.


The modern holiday maker is an empowered consumer due to digital disruption. Nowadays, 42 per cent of people use review sites, 46 per cent search for feedback and comments online and a staggering 59 per cent say review sites weigh heavily in their booking decisions.

It goes without saying when researching an upcoming holiday, consumers are now more likely to be influenced by fellow consumers rather than by the communications of a travel business.

Cheap overseas holidays and the ongoing spread of the share economy are also influencing the local tourism market. Current research by TNS Australia indicates one in eight Australians already utilise the sharing economy during their domestic holidays — a figure expected to grow by 33 per cent in the short-term.

However, while digitisation may present fresh challenges, all is certainly not lost for Australian holiday unit owners:

  • Australians still believe holidays are non-negotiable
  • Australians look for luxury overseas but, when holidaying domestically, care more about the value of the experience, making mid-range accommodation, including serviced apartments, far more desirable
  • One in four Australians associate regional Australian destinations with peace and re-connection with family and friends.

Top tips to ensure your holiday unit weathers the digital storm:

1. Be pro-active

In the age of social media and review sites, waiting to see a downward movement in bookings and returns is simply not good enough. The internet is forever and once people sniff a trend of negative reviews on a property, it’s already too late – the tide has turned.

Conduct an inspection of your property and look for things that might frustrate holiday makers – from squeaky doors to loud fans, to lack of air conditioning and less-than-fresh linen.

2. Raise concerns

Raise any issues you have with the property with the relevant person – for example, if shared spaces are clearly lacking maintenance or in need of a refurbishment, raise this with the strata manager.

3. Personalise the experience

More so than ever before, travellers are looking for personalisation. Think about what touches you can add to your apartment to create positive memories and associations for customer satisfaction and retention. It might be anything from a hand-written welcome note to a dossier with your personal recommendations for businesses and experiences in the area.

Ensure there’s information clearly displayed in the apartment for renters to call should there be any issues.

4. Ask for feedback

Nab the consumer before they vent on TripAdvisor. Request feedback in the days following the holiday period over the phone or via e-mail, before they feel compelled to head online to air their grievances.

5. …And act on it!

If you receive constructive feedback, act on the changes!

6. Encourage those with positive experiences to become customer evangelists

If, during the feedback process, you find visitors who have had a positive experience, encourage them to become an advocate for your property and post their reviews on TripAdvisor or social media.

7. Choose your investment wisely

When choosing a holiday investment property, do your research. Look at current apartment median prices and capacity for growth, plus rental yields. It also pays to evaluate where Australians are travelling on their holidays plus up-and-coming destinations, to ensure you make a wise choice that fits your portfolio and your lifestyle.

7 tips to keep up with digital trends in short-term holiday letting
andrew staehr
lawyersweekly logo


Andrew Staehr

Andrew Staehr

Andrew has been involved in the property management industry since 1999 and has worked for Queensland’s most respected body corporate and strata management firm, Archers Body Corporate Management since 2002. He is an expert on all operational matters concerning body corporate and strata title communities.

Andrew is a regular media commentator on topics of interest to residents, investors, owners and managers of body corporate properties. He holds a Certificate IV in Body Corporate Management, is a Member of Strata Community Australia (SCA), the Urban Development Institute of Australia (UDIA) and the Australian Resident Accommodation Managers Association. 

Listen to other installment of the Real Estate Business Podcast
May 09, 2022

REB Top 50 Women in Real Estate 2022

REB is thrilled to present the Top 50 Women in Real Estate 2022 ranking, which sets t ... LEARN MORE

May 04, 2022

REB Top 100 Agents 2022

Now in its second decade, the REB Top 100 Agents 2022 rankings are the most revered s ... LEARN MORE

May 02, 2022

REB Top 50 Agents NSW 2022

Even a pandemic has not put the brakes on the unstoppable property market in NSW, whi ... LEARN MORE

April 27, 2022

REB Top 50 Agents VIC 2022

The COVID-19 crisis has not deterred the property market in Victoria, which has been ... LEARN MORE

April 25, 2022

REB Top 50 Agents QLD 2022

As the property market continues to roar in Brisbane and Queensland, the REB Top 50 A ... LEARN MORE

Coming up

rankings rankings
Do you have an industry update?

top suburbs

12 month growth
Bawley Point
Walla Walla
Byron Bay
Kiama Heights
South Hobart
Lennox Head
Subscribe to Newsletter

Ensure you never miss an issue of the Real Estate Business Bulletin.
Enter your email to receive the latest real estate advice and tools to help you sell.