Century 21 has revealed it will be rolling out its artificial intelligence network-wide — at no cost to its offices.
A statement from the network revealed the six-month offer for free use of the RiTA (by AiRE) technology “will not only help our network generate new business but also demonstrates our commitment to introducing technology that provides our offices with the opportunity to increase performance in a growingly competitive market”, according to Century 21 CEO James Bell.
RiTA is the network’s lead generation and nurturing robot, and works with the recently built Open API to identify opportunities for agents through “hyper-personalised and automated two-way SMS conversations” and aids in lead qualification and eSales updates.
Mr Bell said that by offering RiTA to every Century 21 office at no charge for the first six months, “it ensures they have the opportunity to trial and ultimately benefit from this groundbreaking technology”.
Ian Campbell, CEO and founder of AiRE, has welcomed the network’s announcement.
He praised the “decisive and deliberate leadership from the Century 21 corporate team to deliver on their remit to provide more buyer, seller and landlord leads to their franchisees while implementing next-generation tooling like RiTA”.
Mr Campbell added that it would enable agents to “shift the needle on productivity”.
“Leveraging the capabilities of RiTA, with the data asset in eSales and third-party data sources, enables Century 21 agents to know more about their customers and position themselves to win more listings, and sell more homes with no additional investment in resources,” the CEO continued.
The latest announcement comes in a year filled with tech for the network.
Century 21 has highlighted its progress with Open API, its leverage with proprietary business platform eSales, and its connections with third-party applications, including Realtair’s Pitch and Sign products, Before You Bid and CampaignAgent.
It also follows their development of their own in-house QR code system for open homes.