Powered by MOMENTUM MEDIA
realestatebusiness logo

Breaking news and updates daily. Subscribe to our Newsletter!

Home of the REB Top 100 Agents
Breaking news and updates daily. Subscribe to our newsletter

Website Notifications

Get notifications in real-time for staying up to date with content that matters to you.

Agencies granted free access to AI

By Grace Ormsby
09 July 2021 | 1 minute read
Agencies granted free access to AI

Century 21 has revealed it will be rolling out its artificial intelligence network-wide — at no cost to its offices.

A statement from the network revealed the six-month offer for free use of the RiTA (by AiRE) technology “will not only help our network generate new business but also demonstrates our commitment to introducing technology that provides our offices with the opportunity to increase performance in a growingly competitive market”, according to Century 21 CEO James Bell.

RiTA is the network’s lead generation and nurturing robot, and works with the recently built Open API to identify opportunities for agents through “hyper-personalised and automated two-way SMS conversations” and aids in lead qualification and eSales updates.

Advertisement
Advertisement

Mr Bell said that by offering RiTA to every Century 21 office at no charge for the first six months, “it ensures they have the opportunity to trial and ultimately benefit from this groundbreaking technology”.

Ian Campbell, CEO and founder of AiRE, has welcomed the network’s announcement.

He praised the “decisive and deliberate leadership from the Century 21 corporate team to deliver on their remit to provide more buyer, seller and landlord leads to their franchisees while implementing next-generation tooling like RiTA”.

Mr Campbell added that it would enable agents to “shift the needle on productivity”.

“Leveraging the capabilities of RiTA, with the data asset in eSales and third-party data sources, enables Century 21 agents to know more about their customers and position themselves to win more listings, and sell more homes with no additional investment in resources,” the CEO continued.

The latest announcement comes in a year filled with tech for the network.

Century 21 has highlighted its progress with Open API, its leverage with proprietary business platform eSales, and its connections with third-party applications, including Realtair’s Pitch and Sign products, Before You Bid and CampaignAgent.

It also follows their development of their own in-house QR code system for open homes.

Agencies granted free access to AI
James Bell reb
lawyersweekly logo

Tags:

ABOUT THE AUTHOR


Grace Ormsby

Grace Ormsby

Grace is a journalist across Momentum property and investment brands. Grace joined Momentum Media in 2018, bringing with her a Bachelor of Laws and a Bachelor of Communication (Journalism) from the University of Newcastle. She’s passionate about delivering easy to digest information and content relevant to her key audiences and stakeholders.

Rankings
rankings
JUST RELEASED
May 09, 2022

REB Top 50 Women in Real Estate 2022

REB is thrilled to present the Top 50 Women in Real Estate 2022 ranking, which sets t ... LEARN MORE

rankings
JUST RELEASED
May 04, 2022

REB Top 100 Agents 2022

Now in its second decade, the REB Top 100 Agents 2022 rankings are the most revered s ... LEARN MORE

rankings
JUST RELEASED
May 02, 2022

REB Top 50 Agents NSW 2022

Even a pandemic has not put the brakes on the unstoppable property market in NSW, whi ... LEARN MORE

rankings
JUST RELEASED
April 27, 2022

REB Top 50 Agents VIC 2022

The COVID-19 crisis has not deterred the property market in Victoria, which has been ... LEARN MORE

rankings
JUST RELEASED
April 25, 2022

REB Top 50 Agents QLD 2022

As the property market continues to roar in Brisbane and Queensland, the REB Top 50 A ... LEARN MORE

Coming up

rankings rankings
Do you have an industry update?

top suburbs

12 month growth
Mirador
103.33%
Bawley Point
98.13%
Walla Walla
90.7%
Byron Bay
86.67%
Kiama Heights
85.93%
Greta
84.14%
Nulkaba
81%
South Hobart
78.78%
Diddillibah
76.25%
Lennox Head
73.98%
SEE AREA REPORTS ON SMART PROPERTY INVESTMENT WEBSITE
Subscribe to Newsletter

Ensure you never miss an issue of the Real Estate Business Bulletin.
Enter your email to receive the latest real estate advice and tools to help you sell.