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ASX-listed sales platform takes subscription route

By Grace Ormsby
27 January 2023 | 10 minute read
Sean Adomeit reb

Openn is behind the subscription model, which will see agents receive unlimited access to the platform’s scope of digital sales processes.

This will reportedly enable them to list higher property volumes for one monthly fee — and aims to help agents to take more advantage of digital selling tools.

Sean Adomeit, the chief operating officer for Australia and New Zealand at Openn, acknowledges digital sales tools as “fast becoming embedded into the modern agents’ repertoire”.

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“By offering a subscription service as an alternative to a pay-per-listing model, our goal is to help agents sell more properties online, at a significantly economical rate,” he stated.

Having facilitated more than $6.4 billion in property sales to date, it’s hoped that more agents can benefit from an increased buyer pool, lfewer days on market for listed properties, and better sales success — with Openn touting an average clearance rate of 80 per cent.

Openn is reportedly offering agents several packages that best suit their business needs, with three-, six- and 12-month options all available.

It’s been a busy couple of years for Openn, which is an ASX-listed entity as of July 2021 — and has also professed plans for growth in both the United States and Canada.

Most recently, Openn made the news for its partnership with Century 21 — which saw Openn’s technology integrated into the network’s proprietary “eSales” CRM software.

ABOUT THE AUTHOR


Grace Ormsby

Grace Ormsby

Grace is a journalist across Momentum property and investment brands. Grace joined Momentum Media in 2018, bringing with her a Bachelor of Laws and a Bachelor of Communication (Journalism) from the University of Newcastle. She’s passionate about delivering easy to digest information and content relevant to her key audiences and stakeholders.

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