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Proptech Pulse: Pushing through the start-up pain points to revolutionise PM

By Robyn Tongol
10 May 2023 | 9 minute read
mina radhakrishnan reb s8cq60

Overhauling property management takes more than just gearing up with the latest tech. For this start-up founder, reinventing the wheel requires a holistic approach.

In this episode of REB’s Proptech Pulse, host Grace Ormsby is joined by Mina Radhakrishnan, the co-founder of :Different to reflect on her career entrenched in “the heart of tech”, how she got bitten by the “start-up bug” and discuss the driving force behind her decision to start her own business.

The duo also looks at the different pain points the business has encountered since being established in 2017 and how “feeling the pain” has helped them to have a holistic approach to property management before unpacking the importance of delivering value not only to clients but also to agents and principals in the industry.

Tune in to find out:

  • Why technology should provide an end-to-end solution for businesses
  • The importance of transparency and visibility around rent rolls
  • How a holistic approach can deliver an improved experience for agents, tenants and principals

You can learn more about :Different’s rent roll performance check here.

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