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A Sydney virtual reality (VR) company has launched a major rebrand.
Since its inception in 2019, Crows Nest-based virtual reality company EnvisionVR has touted itself as a leading force redefining the off-the-plan property industry.
Now, the company has rebranded as Enviz, in a move designed to decentre virtual reality from its operations and expand to encompass other forms of architectural visualisation (arch viz).
Enviz stated that their “previous name did not encapsulate everything the company is capable of”.
“Many would focus on the ‘VR’ part of our previous name and think we were only a virtual reality company,” said CEO Michael Shaw. “Even though the VR experience is by far our most immersive experience, it is only a small part of our solution.”
The name, Enviz, aims to pay homage to both the company’s previous name and the arch viz industry.
A burgeoning space within the tech sphere, arch viz encompasses a wide variety of 3D visualisation technologies, including computer-generated imagery (CGI), 3D rendering touchscreen installations and augmented reality.
The goal of all arch viz technologies is to bring architectural plans to life.
“Part of our mission is to give people certainty in their future space,” said Shaw.
“Through automation, we have been focusing on reducing the barriers of using the platform and we now feel confident in the spread and uptake of our product.”
In addition to the name rebrand and new website, Enviz reported that they recently secured a $1.5 million capital raise from a mix of investors, led by Michael Holm and Henry Holm from mortgage investment firm Balmain Private.
“This is not a simple name and branding change,” said Shaw. “The new brand now positions Enviz as the leading market platform for any property professional to better visualise, experience and showcase their unbuilt property.”
The recent funding raise is one of several that Enviz has successfully completed in recent months, including a $2.5 million raise in December 2023.
Since then, Enviz secured the support of South Coast developer Mathieson Property, who used the company’s VR platform to sell off-the-plan retirement homes to over-60s clients.
A $60 million luxury apartment complex on the Gold Coast also used Enviz to sell penthouse suites without a physical showroom, with contractors also noting that VR allowed them to quote prices more accurately.
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