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A Victorian real estate network has unveiled a strategic rebrand, ushering in a new era for the 89-year-old company to refresh its image and boost its marketing impact.
Stockdale & Leggo has unveiled a major rebrand, rolling out new signage and marketing materials in a bid to modernise its identity.
The network has swapped its white backdrop on ‘for sale’ signs, website, and marketing materials with charcoal grey, while retaining its red ampersand.
Stockdale & Leggo CEO Charlotte Pascoe said that the new brand identity would reflect a progressive approach to real estate and put the focus back on clients.
“It’s about people, their journeys, and helping them achieve their goals in an ever-changing market,” she said.
In addition to its updated look, Stockale & Lego have created new messaging, “We see more”, to be rolled out across the state.
The network said the messaging reflected the agency’s commitment to supporting Victorian communities across its metro, regional, and coastal locations.
“It embodies their mission to help buyers, sellers, renters, investors, and team members achieve their property goals.”
Pascoe said that the messaging was about showing up for local communities and viewing the sale of a home as more than a transaction.
“It’s the end of one chapter and the beginning of another. It’s about financial independence, new opportunities, achieving goals, and the next stage of life for every person, couple, and family we work with.”
In addition, Pascoe said that the update reflected the network’s understanding of the nuances of the Victorian property market and the way it evolved.
“This understanding allows us to look forward with confidence and is something we wanted to communicate through our new brand identity,” she concluded.
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