A great brand is one that creates an emotional link with its customers by influencing the way they store, recall and ...
By Douglas Driscoll • 15 Apr 2015
How to survive the next downturn
The bad news is that the good times won’t last forever. The good news is that the bad times can be turned to your ...
By Nick Bendel • 15 Apr 2015
What are words worth? A lot more than you think
To most agents, words are worth nothing. Zip. Nada.
By Karen Hutton • 14 Apr 2015
Principals: get your social media branding right
Your brand is so much bigger than your agency's colours and logo. It is expressed at every touch point made by a staff ...
By Fiona McEachran • 31 Mar 2015
Top 100 Secrets: Other agents are a goldmine waiting to be tapped
In the first of an exclusive series of guest columns being written by agents from the Top 100 Agents ranking, Vivien ...
By Vivien Yap • 29 Mar 2015
3 drivers of change in real estate marketing
One thing is certain: modern-day businesses are subject to constant change and if they are not prepared to keep up, they ...
By Barry Osborne • 26 Mar 2015
The best and the rest: why agencies succeed and fail
Real Estate Business delivers some key stats on this year’s Top 50 Sales Offices ranking and also speaks to industry ...
By Nick Bendel • 25 Mar 2015
Data is key to a successful direct mail campaign
The property market where I live is going off like a rocket. Not a week goes by without another signboard appearing on a ...
By Kylie Davis • 24 Mar 2015
The 2020 report: how the market will look in five years
Most agents would agree that right now times are good: historically low interest rates, rising property values, plenty ...
By Staff Reporter • 20 Mar 2015
The 6 pillars every campaign requires to get a sale
Most agents will have some form of a routine when it comes to selling a property. They will generally meet with the ...
By Rocky Bartolotto • 18 Mar 2015
16 video marketing tips to sell more property
While the real estate industry is often viewed as innovative, many agencies are wary of using video as part of their ...
By Marcus Seeger • 16 Mar 2015
How your property listings impact your personal brand
I was having coffee with one of my regular real estate agent clients when an off-hand comment she made really caught my ...
By Shane Conroy • 10 Mar 2015
These 6 tips will generate you leads through LinkedIn
LinkedIn may sound like just another social platform for you to be involved in, however its power for lead generation may ...
By Rocky Bartolotto • 04 Mar 2015