Marketing

5 ways to boost your Google ranking and increase leads

The internet has changed the landscape of real estate. It’s the reason we all do business now at a much faster pace than ...

Marketing • By Damon Pezaro

Stepping up: Agent to principal

It’s a decision many successful agents agonise over; do you continue operating as a top selling agent working for someone ...

Marketing • By Corina Smith

Industry Insiders: Underquoting, commissions and online auctions

Some of Australia’s best agents tackled the industry’s biggest issues when they gathered for the latest Real Estate ...

Marketing • By Nick Bendel

Why marketing matters

“But I don’t need professional photography – it’s just a rental.”

Marketing • By Suze Forster

Great brands never stop evolving

A great brand is one that creates an emotional link with its customers by influencing the way they store, recall and ...

Marketing • By Douglas Driscoll

How to survive the next downturn

The bad news is that the good times won’t last forever. The good news is that the bad times can be turned to your ...

Marketing • By Nick Bendel

What are words worth? A lot more than you think

To most agents, words are worth nothing. Zip. Nada.

Marketing • By Karen Hutton

Principals: get your social media branding right

Your brand is so much bigger than your agency's colours and logo. It is expressed at every touch point made by a staff ...

Marketing • By Fiona McEachran

Top 100 Secrets: Other agents are a goldmine waiting to be tapped

In the first of an exclusive series of guest columns being written by agents from the Top 100 Agents ranking, Vivien ...

Marketing • By Vivien Yap

3 drivers of change in real estate marketing

One thing is certain: modern-day businesses are subject to constant change and if they are not prepared to keep up, they ...

Marketing • By Barry Osborne

The best and the rest: why agencies succeed and fail

Real Estate Business delivers some key stats on this year’s Top 50 Sales Offices ranking and also speaks to industry ...

Marketing • By Nick Bendel

Data is key to a successful direct mail campaign

The property market where I live is going off like a rocket. Not a week goes by without another signboard appearing on a ...

Marketing • By Kylie Davis