Marketing

How to manage social media

If, like many agencies, you have a team of younger employees, you will be well aware of the constant barrage of sites ...

5 June 2015 • Marketing • By

Wanting to improve your communication levels?

Positive and productive communication is the key to a strong business relationship. This is why it is vital that internal ...

28 May 2015 • Marketing • By Tara Bradbury

5 ways to boost your Google ranking and increase leads

The internet has changed the landscape of real estate. It’s the reason we all do business now at a much faster pace than ...

4 May 2015 • Marketing • By Damon Pezaro

Stepping up: Agent to principal

It’s a decision many successful agents agonise over; do you continue operating as a top selling agent working for someone ...

1 May 2015 • Marketing • By Corina Smith

Industry Insiders: Underquoting, commissions and online auctions

Some of Australia’s best agents tackled the industry’s biggest issues when they gathered for the latest Real Estate ...

1 May 2015 • Marketing • By Nick Bendel

Why marketing matters

“But I don’t need professional photography – it’s just a rental.”

23 April 2015 • Marketing • By Suze Forster

Great brands never stop evolving

A great brand is one that creates an emotional link with its customers by influencing the way they store, recall and ...

16 April 2015 • Marketing • By Douglas Driscoll

How to survive the next downturn

The bad news is that the good times won’t last forever. The good news is that the bad times can be turned to your ...

15 April 2015 • Marketing • By Nick Bendel

What are words worth? A lot more than you think

To most agents, words are worth nothing. Zip. Nada.

15 April 2015 • Marketing • By Karen Hutton

Principals: get your social media branding right

Your brand is so much bigger than your agency's colours and logo. It is expressed at every touch point made by a staff ...

1 April 2015 • Marketing • By Fiona McEachran

Top 100 Secrets: Other agents are a goldmine waiting to be tapped

In the first of an exclusive series of guest columns being written by agents from the Top 100 Agents ranking, Vivien ...

30 March 2015 • Marketing • By Vivien Yap

3 drivers of change in real estate marketing

One thing is certain: modern-day businesses are subject to constant change and if they are not prepared to keep up, they ...

27 March 2015 • Marketing • By Barry Osborne