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Sales & Marketing

The Sales category of REB is host to a plethora of sales-related articles and information. The category aims to keep property managers informed about the latest sales developments and methods in creating effective sales strategies.

Only you are responsible for you

A recognised and trusted brand will get you through many doors, but what’s more important is the personal service you provide, says Harcourts Group ...

Avoid distractions and build pipeline, says Belle Property

Staying focused on the issues directly under their control will help agents grow both their brand and their business, says Belle Property’s national...

Profit pressure the main threat, says LJ Hooker 

The industry may be facing many challenges, but the main one is the ongoing pressure on fees and profit margins, says LJ Hooker Network chief Graeme ...

How much value does your network deliver?

There are many reasons why someone might not be happy with their group, but it usually boils down to value for money, according to Starr Partners’ C...

Brand power frees you to get on with the job, says Charles Tarbey

Brand power is something consumers can identify with, sparing agents from having to sell themselves at every presentation, says Century 21 Australasia...

Q&A: What the CEO really thinks

REB speaks to CEO of Harcourts Group Australia, Marcus Williams, about the value of brand power and how Harcourts can help agents accelerate their ear...

Master simple economics to improve your business success

There are several moving parts to the pressures agents are up against, but Starr Partners’ CEO says it is “the smallest things that make the bigge...

Brand power is a three-way covenant, says John McGrath

The real estate selling relationship is a tripartite arrangement involving the vendor, selling agent and company, says McGrath Estate Agents executive...

Warning: Changed conditions ahead

REB asked Professionals PSC general manager Alastair Lias for his views on the challenges facing the industry and what agents should be planning for ...

How Peter Starr went from the top 100 to the top 10 in real estate

McGrath agent Peter Starr joins host Tim Neary for this episode of Secrets of the Top 100 Agents to unveil how he jumped a mammoth 57 places to rank ...

How a network’s branding can give agents a professional boost

Every agent wants to have the prestige of a worthwhile brand behind them, and joining a network is one way to gain access to this prestige. Alastair L...

Learning from the best led Michael Clarke to success

In this episode of Secrets of the Top 100 Agents, number four-ranked agent Michael Clarke returns to the studio to explain why he’s less interested ...

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Recommended by Spike Native Network

What is the worst mistake vendors make?

Price too high
Taking low offers too personally
Neglecting curb appeal
Not ‘staging’ the home for sale
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