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It’s the latest major partnership for the proptech player, and one which is set to “elevate” the client experience.
Harcourts has recently linked up with Propps, a Melbourne-based company centred on campaign optimisation and digitally capturing buyer interest.
Founded in 2020, Propps has been enthusiastically welcomed by a number of real estate networks in the last three years, including Ray White, PRD, LJ Hooker, Elders and Raine & Horne.
Now, Harcourts is set to join the ranks of agencies that have brought Propps on board, claiming that partnership “will drastically improve the real estate experience”.
“Propps is changing the landscape by making simple tools for Harcourts real estate agents that make the experience of buying and selling better for everyone,” said network CEO Adrian Knowles.
It has been reported that all Harcourts offices will be able to access the “Make an Offer / Register Interest” website feature, which allows prospective buyers to automatically put in an offer on properties that catch their eye.
Harcourts offices will also be given access to automated listing links and QR codes created by VaultRE, with the added capacity of agents being able to add on optional additional features to tailor their campaign strategy to different properties.
In addition, it was touted that agents can opt in to a new digital business card from VaultRE that would allow buyers to digitally register interest in properties.
The digital business card, called AgentCard, can be added to Apple Wallet making it easy to “share your details with a single click”, according to Propps.
Other optional add-on features agents can choose from include: pre-registration for auction bids, countdown timers, offer rankings and automatic SMS messages to buyers when other buyers register interest or make an offer.
Johnny Lin, managing director of Harcourts Pinnacle in north Brisbane, called the new partnership with Propps a “game-changer”.
He expressed the belief that agents who are not using the tools are “literally costing yourself many hours each week managing offers in a traditional way that is costing you opportunities to prospect, service and sell more”.
“In the past two months alone, I have collected over 100 offers with only positive feedback from buyers,” said Mr Lin. “Any fear of pushback does not exist.”
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