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Let’s make no bones about it: the sole purpose of Vendor Paid Advertising (VPA) is to help find buyers for a property. It is not a vehicle for agent...
The time is now – influencing a new generation to make the change
Another International Women’s Day has passed and across the globe women and men gathered to celebrate, listen to inspiring speakers, debate and netw...
Why clients are reallocating print budget to digital
Looking to change up your agency’s marketing strategy in 2018? Perhaps you should consider reallocating your marketing budget from print to digital ...
Why every state should follow in the footsteps of REINSW changes to professional standards
The Real Estate Institute of New South Wales has recently announced an overhaul of their professional standards with the intent to put in place legisl...
Why real estate agents’ commissions are falling — and what to do about it
There have been a few industries that have suffered the erosion of margin suffered by the real estate industry. Agents’ commission has fallen from a...
Most people will know both of the masters of modern art, but not too many know the backstories of Picasso and Matisse. Intensely competitive to the po...
A valuable lesson from Elon Musk
Elon Musk was once asked how on earth he learnt so much about rockets. His answer? “I read a lot of books.” Probably the best argument for continu...
If I were starting in real estate, these would be my best 10 tips
Over the years, I have had countless people come to me with grand plans to change careers and become a real estate agent. It seems to me that often wh...
How to maintain consistency while scaling your business
In recent years, the topmost successful businesses such as Google and Amazon have demonstrated that real success lies in scalability, increasing rev...
Impatience, frustration and a fear of the unknown are the human behaviours speeding up changes in real estate — and there is big money behind the c...
5 ways to sell real estate like a woman
Female agents need to stop modelling themselves off men in real estate, as it’s where they’re getting their strategy all wrong. Write com...
How to press for progress: Female real estate CEO sets the agenda for Australian men and women
Parity is over 200 years away, according to the World Economic Forum’s Global Gender Gap Report. Happy International Women’s Day 2018! Wri...
