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Tech players elevate the exposure game

By Kyle Robbins
30 September 2022 | 10 minute read
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New collaboration between Homely and PropTech Group will look to boost the listing process for agents nationwide.

The partnership, the second involving PropTech Group in a week, sees the 42 per cent of Australian agents who utilise the PropTech Group’s services now able to add their listings onto Homely’s website from within the Eagle or VaultRE CRM they already use. 

It reportedly opens Homely to the business of the 52 per cent of market listings that PropTech Group’s CRMs are responsible for — which will now be advertised to a new audience on the organisation’s site.

Adam Spencer, Homely chief executive officer and co-founder, expressed his excitement at the partnership, stating: “We’re thrilled to join forces with PropTech Group.

“This partnership not only allows Homely to provide a time-saving offering to customers on PropTech Group’s CRMS — it also helps us boost our listing volumes further than ever before, adding value for our customers.” 

Mr Spencer added that the collaboration would assist agents in gaining more views on their listings, saying: “We know agents want the best exposure for their listing, and there’s never been a more important time to cast a new wider for potential buyers. Homely offers agents access to an entirely new property-seeking audience.” 

Speaking on the partnership, PropTech Group chief commercial officer Luke Thomas expressed the belief that “by deeply integrating Homely into our VaultRE and Eagle CRMs, we are making things easier for agents”.

“We’re doing this now because property markets are slowing down in much of the country. Agents need more free and effective marketing options,” he said before reaffirming Mr Spencer’s point about helping agents cast a wider net by “allowing them to list on Homely for free”. 

“Our goal is for agents to only ever have to log into a single piece of software all day long in their CRM. 

“You will save time and be more effective if all your digital tools are integrated, and the CRM is the easiest place to do that,” Mr Thomas concluded.

The partnership is the third entered by Homely this year, having already established one with the National Property Group earlier in the year to boost the company’s data offerings. In addition to this, the group also inked a deal with Ray White Queensland back in June in a move that saw the platform’s services delivered across the agency’s extensive network of customers.

Tech players elevate the exposure game
adam spencer luke thomas reb exhc13
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