Marketing

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Court slaps down copycat claims from The Agency

The Federal Court of Australia ruled against The Agency in its intellectual property action, claiming that a North Shore ...

By Juliet Helmke • 18 May 2023

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How a ‘small idea’ turned into a game-changing marketing strategy for this network

What started out as a “small idea” evolved into a marketing push that paid off big not just for a network but for home ...

By Zarah Torrazo • 27 Apr 2023

REB Business Empowerment Showcase: Building a brain trust

Rather than going for a “trial-and-error approach”, new business owners are advised to tap into the power of a reliable ...

By Robyn Tongol • 26 Apr 2023

REB Business Empowerment Showcase: The perks of a rent roll performance check

In this episode of the REB Business Empowerment Showcase, host Grace Ormsby is joined by Tony Blamey, the chief revenue ...

By Robyn Tongol • 18 Apr 2023

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Marketing executive heads to Barry Plant

The Victorian network has touted the alignment of a “unicorn” as its new head of marketing.

By Grace Ormsby • 11 Apr 2023

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How PRD Hunter Valley got 11,000 followers on Facebook

The number four ranked agency in REB’s Top 50 Sales Offices 2023 said a willingness to invest in marketing, and embracing ...

By Malavika Santhebennur • 31 Mar 2023

Accomplished Victorian principals mark C21 alignment with two office launches

Two “accomplished” agents who recently made the move under the Century 21 banner marked their alignment with dual office ...

By Zarah Torrazo • 28 Mar 2023

‘By locals, for locals’: Harcourts campaigns to boost WA brand awareness

In its latest push to boost brand awareness across Western Australia, the network has launched a multi-channel marketing ...

By Zarah Torrazo • 14 Mar 2023

Victorian network undergoes brand facelift

Kay & Burton has unveiled branding focused on respecting its past and recognising the future.

By Kyle Robbins • 12 Mar 2023

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Support for Christmas toy drive snowballs thanks to credibility boost

How much impact can one article have? For Melton city, an REB write-up did not only help spread Christmas cheer to dozens ...

By Zarah Torrazo • 18 Jan 2023

REB Business Empowerment Showcase: Solving real estate’s recruitment pain points

What does the future of real estate recruitment look like? According to Kylie Walsh and Anna Egri, addressing the pain ...

By Robyn Tongol • 13 Dec 2022

Property portal ups ante for renting’s ‘busy period’

Just in time for the peak summer period, realestate.com.au has revealed its latest rental campaign.

By Grace Ormsby • 13 Dec 2022

‘People, communities and the planet’ on show in new Cushman & Wakefield campaign

The commercial real estate giant has revealed a brand-new campaign titled “Life is What We Make It” — as it offers a ...

By Grace Ormsby • 23 Nov 2022

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Court slaps down copycat claims from The Agency

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