Marketing

High-profile agency reaps rewards of sacking clients

Marshall White director James Connell reveals how two big strategic changes generated an explosion of revenue at the ...

Marketing • By Nick Bendel

Would you want to receive your own newsletter?

We often provide our members assistance in developing their marketing content, particularly their monthly e-newsletter or ...

Marketing • By Hermione Gardiner

Should Facebook prospecting be down the bottom of your list?

Last month I read an interesting article on REB where two highly regarded real estate agents dismissed Facebook as an ...

Marketing • By Dave Skow

What is social proof and why does it matter?

Personal recommendations carry so much more weight than expensive advertising. As real estate marketers, we understand ...

Marketing • By Irene Green

Survey highlights need for greater customer service by agents

A national survey of property sellers by CoreLogic RP Data earlier this year highlighted the need for the real estate ...

Marketing • By Shane Kempton

Rising star woos buyers to become attraction agent

How did Maclay Longhurst from BresicWhitney make 59 sales in his first full financial year in real estate? He says it’s ...

Marketing • By Nick Bendel

Young Guns winners reveal how they conquered credibility gap

Australia’s best young agents surged to the top of the Young Guns ranking by learning how to handle objections to their ...

Marketing • By Nick Bendel

Young agent learns hard truths, becomes million-dollar salesman

Baden Lucas says he received a “kick up the bum” four years ago that set him on the path to massive growth.

Marketing • By Nick Bendel

Australia’s best young agent reveals how he topped the Young Guns ranking

William Phillips has made an extraordinary debut as an agent, booking 122 sales at a value of $134.9 million in just his ...

Marketing • By Nick Bendel

Star young agent lives on the phone

Nothing in life is inevitable, but success in real estate is almost guaranteed when you pick up the phone more than 100 ...

Marketing • By Nick Bendel

How to write effective rental property listings

When it comes to writing an effective rental property listing there are a number of essential attributes you need to ...

Marketing • By Larissa Gardner

When peak traffic is a good thing

On the commute, peak hour traffic is a nightmare. But when posting listings, traffic is your friend.

Marketing • By