Marketing

Want a rock-solid brand? Don’t dismiss mainstream media

A local real estate agency reached new heights when it partnered up with a TV empire.

Marketing • By Orana Durney-Benson

REB Business Empowerment Showcase: Shaking up real estate tradition

Is this innovative rent roll model the breath of fresh air Australian real estate needs?

Marketing • By Robyn Tongol

How content can give your agency ‘infinite leverage’

For real estate businesses, online content has the power to be “the salesperson that never sleeps” – but only if you get ...

Marketing • By Orana Durney-Benson

‘Bring a hazmat suit’: Tongue-in-cheek marketing tactic reels in buyers

Can using humour in a listing help sell a home? For a Perth property ominously described as the “Kelmscott challenge”, ...

Marketing • By Juliet Helmke

The power of your own brand

If you could devise the agency of your dreams, what would it look like? What ethos would it convey, what vibe would it ...

Marketing • By Agents'Agency

Leading by example lands agency head in network’s ad campaign

As the face of Barry Plant’s new marketing campaign, Louise Carrigg is unused to being in the spotlight – despite her ...

Marketing • By Juliet Helmke

The REA Excellence Awards return for 2024

REA Group has just dropped its lineup of Excellence Awards for 2024, with more to win than ever before.

Marketing • By REA Group

Less agent, more human

It’s no secret the real estate market is changing. Those listings which were so easy to come by are harder to secure and ...

Marketing • By Agents'Agency

Harcourts debuts new global tagline

The network has opted for an interpersonal approach with their new brand position.

Marketing • By Sebastian Holloman

How to open a real estate agency in Australia

Explore the essential steps, from licensing and marketing to operations and team development, for successfully opening a ...

Marketing • By Entry Education

What’s standing between you and your dreams?

What’s your big audacious career dream? Is it to write $1 million GCI, lead a team, start your own agency, create a ...

Marketing • By Agents'Agency

Domain’s Australian-first audience offering helps boost listing views

Agents listing properties on Domain will now reach an even bigger audience of potential buyers thanks to an innovative ...

Marketing • By Domain