Marketing

Want a rock-solid brand? Don’t dismiss mainstream media

A local real estate agency reached new heights when it partnered up with a TV empire.

30 July 2024 • Marketing • By Orana Durney-Benson

REB Business Empowerment Showcase: Shaking up real estate tradition

Is this innovative rent roll model the breath of fresh air Australian real estate needs?

24 July 2024 • Marketing • By Robyn Tongol

How content can give your agency ‘infinite leverage’

For real estate businesses, online content has the power to be “the salesperson that never sleeps” – but only if you get ...

18 July 2024 • Marketing • By Orana Durney-Benson

‘Bring a hazmat suit’: Tongue-in-cheek marketing tactic reels in buyers

Can using humour in a listing help sell a home? For a Perth property ominously described as the “Kelmscott challenge”, ...

20 June 2024 • Marketing • By Juliet Helmke

The power of your own brand

If you could devise the agency of your dreams, what would it look like? What ethos would it convey, what vibe would it ...

17 June 2024 • Marketing • By Agents'Agency

Leading by example lands agency head in network’s ad campaign

As the face of Barry Plant’s new marketing campaign, Louise Carrigg is unused to being in the spotlight – despite her ...

14 June 2024 • Marketing • By Juliet Helmke

The REA Excellence Awards return for 2024

REA Group has just dropped its lineup of Excellence Awards for 2024, with more to win than ever before.

5 June 2024 • Marketing • By REA Group

Less agent, more human

It’s no secret the real estate market is changing. Those listings which were so easy to come by are harder to secure and ...

5 June 2024 • Marketing • By Agents'Agency

Harcourts debuts new global tagline

The network has opted for an interpersonal approach with their new brand position.

5 June 2024 • Marketing • By Sebastian Holloman

How to open a real estate agency in Australia

Explore the essential steps, from licensing and marketing to operations and team development, for successfully opening a ...

5 June 2024 • Marketing • By Entry Education

What’s standing between you and your dreams?

What’s your big audacious career dream? Is it to write $1 million GCI, lead a team, start your own agency, create a ...

17 May 2024 • Marketing • By Agents'Agency

Domain’s Australian-first audience offering helps boost listing views

Agents listing properties on Domain will now reach an even bigger audience of potential buyers thanks to an innovative ...

9 May 2024 • Marketing • By Domain