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Opinion

How to balance market spending

Allocating marketing spend in a market like this one can be tricky, and the conversations I’m having with sales agents and developers are focused ar...

10 changes I made to achieve my best quarter yet

Ten months ago, we made the very large decision to move our agency and go in a different direction, writes Piers van Hamburg. Write comment (...

How to get the most out of your landing page

Crafting the perfect landing page for your project is a science and something that should be an ongoing process with constant A/B tests for optimisati...

Why time-exclusive campaigns are delaying your project sales

As buyer behaviour changes and evolves, sellers must be continually re-evaluating and looking for opportunities to evolve too. Write comment ...

7 ways award recognition can bolster your career in real estate

Winning REB 2019 Mentor of the Year increased my LinkedIn profile searches by 700 per cent in just four days, writes Tanja M Jones. Write comm...

Why now is the perfect time to rethink your business strategy

It was a big weekend with the AFL Grand Final on. However, there is something else significant, and that is, it’s the end of the first quarter of 20...

You have the right to…

It is fair to say that there can be a bit of argy-bargy between landlords and tenants about rights and responsibilities. The favourite topics for deb...

Managing an offshore team

More and more companies are outsourcing tasks to offshore teams. This should no longer surprise you, as outsourcing can save you a lot of time and mon...

What’s the best strategy when selling a duplex?

With affordability decreasing and pressure on local councils from the state government to increase the number of dwellings in an area, there has been ...

Why it’s important to use buyer personas to segment your prospects

Every person is different — each with their own impulses, interests and inclinations. As an individual, you know this. No one likes to think that th...

Top 5 things I learned from Australia’s best property experts

Most business leaders understand that to have success in their field and remain at the top of their game, learning from other experts is absolutely cr...

Personalising buyer experiences for maximum effect

Technology is increasingly shaping the property buying experience, but there are things agents can do now to better tailor a property’s lifestyle ...

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