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Sales & Marketing

A good marketing strategy is a must for any real estate professional, and REB’s Marketing category ensures that property managers and industry professionals are always at the top of their marketing game by providing all of the necessary tools required for a killer marketing strategy.

EFFECTIVE HABITS -- Finesse first

Top performing agents have a certain ‘finesse’, writes Dan Neylan, principal of the Real Estate Institute of Queensland’s Medium Agency of the Y...

POWER OF THE PEN

Social media may well be an effective marketing tool, but numerous agents still report good results using the tried and true method of direct mail ...

Revamp your prospecting language

Prospecting is an ancient art but, says Complete Property Training director, Peter Ford, the way you market to clients doesn’t have tobe from the 19...

AREC 2012 ROUNDUP (PART 2) -- Future View

In the second part of our coverage of this year’s Australian Real Estate Conference (AREC ), Real Estate Business reveals what a number of leading i...

28 June 2012

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22 June 2012

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14 June 2012

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TRAINING -- Buying into auctions

If you are considering introducing auctions to your agency – even if private treaties dominate your turf – then you’ll want to listen to these f...

07 June 2012

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01 June 2012

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18 May 2012

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Brand power

Brand is a powerful business tool, so how much muscle does the brand bring to a principal’s business? Real Estate Business looks at the value brandi...

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